This is especially true for those making handmade gifts. First, there's the ordering of supplies, then designing and creating your Christmas goodies, then photographing them and posting them to the web. An online business is often an international business, and smart buyers know they have to order early to ensure on time delivery. On Etsy, I've seen our customers looking for Christmas ornaments since August. So if you're going to sell Christmas gifts, they have to be ready now!
I've finished making my holiday themed items; now I'm working on gifty things - a few repeats of last year's best sellers and some new items too. Stop by the shop to see!